Coppercraft Cocktail Challenge
ART DIRECTION ILLUSTRATION
The Covid-19 pandemic resulted in many bartenders losing shifts and their source of income in spring 2020. To support these folks, we created the Coppercraft Cocktail Challenge, where Coppercraft's audience voted on 6 finalists with two bartenders receiving grand prizes.
With limited bartending knowledge and no ability to connect in person with bartenders to photograph their cocktail creations, I created a creative direction using my cocktail illustrations for the campaign.