Grand Rapids Gold Rebrand +
ART DIRECTION DESIGN
The Grand Rapids Gold is Grand Rapids' NBA G League professional basketball team, recently re-branded from the Grand Rapids Drive. Kynda acquired the Gold as a client in late 2020, and has been responsible for refreshing the Gold's brand and coordinating the Denver Nuggets affiliation announcement and brand transition.
I led all visual brand transition and creative work for the Grand Rapids Gold. My responsibilities with the Gold include photography, video art direction, web design, and designing merch, marketing emails, and social media graphics.