Grand Rapids Gold

 ART DIRECTION    DESIGN   

The Grand Rapids Gold is Grand Rapids' NBA G League professional basketball team, recently re-branded from the Grand Rapids Drive. Kynda acquired the Gold as a client in late 2020, and has been responsible for refreshing the Gold's brand and coordinating the Denver Nuggets affiliation announcement and brand transition.

I lead all visual brand transition and creative work for the Grand Rapids Gold. My responsibilities with the Gold include refreshing their website, and designing merch, marketing emails, and social media graphics.