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ICCF Year-End Appeal



ICCF’s 2019 end-of-year giving campaign on the idea of “the gift of home.” As the central component of the campaign, an advent calendar was added to the regular appeal letter for recipients to use through the advent season (December 1 through Christmas day). Each day of the calendar used a sticker to reveal a full-color house with a word focusing around the central theme of “home.” To support the mailing piece, we created an interactive landing page that was updated daily with videos of reflection on the word of the day. We also created social graphics, and sent weekly emails to ICCF’s donors summarizing the week’s meditations and requesting further giving.

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